Vice President of Greater China London & Partners
Tracy Cheng is the Vice President of Greater China, London & Partners, the official promotional organisation for London which promotes the capital’s international reputation to attract investment and visitor spend. Tracy is a well-established professional in assisting Chinese companies’ outbound and foreign investment entering into China market nearly for a decade. She has developed strong connections with enterprise customers, China/UK government bodies and commercial organisations to enhance business collaboration in the region, especially for business in the sectors of technology, healthcare and life science, real estate etc. Tracy has assisted nearly one hundred Chinese companies successfully expand to London, including Alibaba, Tencent, Vanke, Greenland etc. Prior to London & Partners, Tracy worked for Grandall Law Firm and other leading legal consulting firms specialising in advising manufacturing and creative real estate enterprises from the United States, the United Kingdom and Germany etc. to establish and expand their business network in China. Her team is well engaged with companies and organisations who has had successfully set up in London. Tracy has graduated from Fudan University, holding a degree in Master of Law (LLM).